Start bluestacks ios12/10/2023 This is a different strategy, in fact, completely opposite to App Store policies by Apple, which has long insisted that developers use its own payment technology and takes as much as 30 per cent of any revenue generated from apps. But under the leadership of Satya Nadella, Microsoft is once again wooing developers by letting them use their own payment platforms to charge consumers, allowing them to keep 100 per cent of the revenue they make from their apps. “In the next decade, I see apps will come to Windows but you need the tech stack that we built to run that.”įor years, Microsoft has been trying to get developers on board and make its app store as competitive as Apple’s and Google’s but that hasn’t worked for the Redmond-based software powerhouse. He, in fact, says this will create awareness about running smartphone apps on the desktop PC, indirectly benefiting his platform and the unique app container technology that enables games to be optimised to run on PC or Mac without any additional work needed from the developer. If you don’t have the new game in the first week, it’s meaningless,” Sharma commented when asked about the lack of apps and games available on Amazon’s app store.Īndroid apps via Amazon’s App Store, which many see as one of the biggest features of Microsoft’s Windows 11, don’t appear a threat for Sharma. “When a new game comes out, there is excitement. BlueStacks claims it records over 6.5 billion sessions in a year and 5 hours average playing time per day. “From a consumer perspective, being able to play apps on a big screen in the comfort of your PC with keyboard and mouse, is a pretty big deal,” he says. “We are bringing mobile gaming to the next billion people,” Sharma describes how the platform over the years has become the destination to run popular Android games on the PC. Emulators allow you to run apps that normally wouldn’t work on your computer. BlueStacks is free to download and install. With BlueStacks, users can run any Android app on their Windows PC. The company gained popularity when it introduced the App Player, an Android emulator on PC in 2011. Sharma, the former chief technology officer at McAfee, is an alumnus of IIT- Delhi and a Ph.D. But I don’t know many people who use the Windows Store or the people who use the Amazon App Store.,” he said. I think from that perspective, Amazon has some apps and they are bringing those apps on to the Windows Store. “Amazon’s strategy has been to get older apps because they give a higher cut to the developer. Citing the example of Apple, he said Cupertino has also been facing a similar issue of bringing iOS apps to macOS but its problems are different from Microsoft. “Who is going to do the work to make them playable with mouse and keyboard… there is a lot of tech that goes into this that BlueStacks supports,” he said, adding that Microsoft is in the early stages in this evolution. The problem is most apps are designed for touch and not built for mouse and keyboard. I think it’s one thing just demoing and another thing making an app usable by consumers,” he explains. For a demo, I can take TikTok and say it works but in reality, those apps, including Snapchat, are not usable because the cameras on the PCs are not good enough for those filters to work. “If you want to build a commercial product in this space, just because an app can run doesn’t mean the app is usable. Even not all apps from Microsoft are not there. Plus, Amazon’s app store is barren with no Google-made apps to be found. Yes, they are Android apps only but they come without Google Play Services, the key Android experience that will be available on devices running Google’s Android mobile operating system. BlueStacks has a community of over 500-million gamers around the world.
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